Interactive Display Content – Filtration company

Project Description

Fanfare Communications was an integral part of the team that launched a new Visitor Center at Donaldson Company’s world headquarters in Bloomington, MN.

• Conducted interviews and research for several industry-specific “success stories” to be featured in interactive, educational displays in the Visitor Center.
• Wrote/edited Visitor Center content, tracked revisions and gathered approvals for the following vertical market displays:
  1. Venting applications (Hearing Aids, Ostomy Bags)
  2. Cabin Air Filtration (Aviation)
  3. Dust Collection applications (Chemical Processing, Pharma)
  4. Air Inlet Filtration (Gas Turbine Power Generation)
  5. Bulk Fuel Filtration (Oil & Gas industry)
  6. Fleet Fuel Filtration (Aggregate Mining)
  7. Emissions Control (Agriculture)
  8. High Purity Filtration (Food & Beverage)
  9. … and several others
• Designed and/or modified graphics for Introductory (Level 1) displays, Product Group Overview (Level 2) displays, and Individual Success Story (Level 3) displays.
• Worked closely with marketing and technology partners to produce brand-aligned assets and content that met technical specifications for the project.

Project Detail

• Client: Donaldson Company
• Date: 2014
• Category: Writing, editing & graphic design